Case Study

My Green Mattress Video Campaign

Challenge
Elevate brand visibility, build trust with new customers, and streamline the online buying/return experience for a national direct-to-consumer mattress company.

Solution

  • Wrote, voiced, shot, and edited a series of broadcast and preroll video ads.
  • Crafted scripts and served as the voice of the brand, creating a relatable and authentic tone.
  • Produced the homepage hero video, now the central visual on the website and a driver of national orders.
  • Created a “How to Return” instructional video to simplify the process, reduce friction, and build customer confidence.

Results

  • Increased sales through elevated brand presence and improved customer journey.
  • Enhanced visual appeal in the marketplace, standing out among competitors.
  • Positioned the brand as national and premium, supporting long-term growth.
  • Improved customer satisfaction and security with streamlined return process.
  • Reduced product return rate, directly impacting revenue and efficiency.

Key Impact
Creative storytelling, clear messaging, and premium visuals elevated My Green Mattress into a trusted national brand, driving both sales and customer loyalty.

Guidepoint Creative

Case Study

93XRT “Worthy” Campaign

Objective

Elevate 93XRT’s brand presence across Chicago while driving ratings, listenership, and advertiser investment. The campaign aimed to remind audiences of the station’s authenticity, musical heritage, and deep connection to the city.

Strategy & Creative Concept

To embody the station’s legacy and resonate emotionally with listeners, I secured rights to Mavis Staples’ powerful track “Worthy.” The song’s soulful energy provided the perfect backdrop to position 93XRT as both timeless and vital.

Execution

  • Music Licensing: Negotiated and cleared rights for “Worthy,” ensuring an authentic and emotive soundtrack.
  • Custom Filming: Directed and coordinated in-studio shoots with talent and musicians, paired with Chicago city visuals.
  • Local Integration: Captured video of iconic Chicago venue marquees with customized text for 93XRT, reinforcing the station’s connection to the community.
  • Production: Edited, synced, and crafted a compelling :30 video spot, optimized for both broadcast and digital placement.

The final creative ran:

  • On-air (OTA) television, including WGN.
  • Digital preroll ads, extending reach and frequency across platforms.

Results

  • Ratings Growth: Boosted 93XRT’s ratings from 4.3 to 4.8, strengthening the station’s competitive position.
  • Revenue Impact: Higher ratings translated into increased advertiser spend.
  • Audience Growth: Expanded listener cume, reinforcing loyalty and broadening reach.

Key Takeaway

By blending strategic music licensing, authentic local storytelling, and cross-platform distribution, the “Worthy” campaign elevated 93XRT’s brand perception while directly impacting ratings and revenue.

Guidepoint Creative